News & Updates | Seller Assistant
New feature
Warehouse & Prep Center Management
Shared by Oleg
• August 17, 2025
Keep all your warehouses and prep centers organized across Seller Assistant
The new Warehouses module lets you:
- Maintain warehouse/prep center data: name, website, address, contacts, statuses, and primary warehouse assignment
- Manage one primary warehouse per account ("My Warehouse" created by default)
- Reassign warehouses manually, search and sort easily, handle duplicates
Where It’s Used
- Suppliers – link warehouses for consistent ship-to addresses
- Purchase Orders – auto-fill ship-to address
- (Future) Extension integration
Benefits
- Keep all warehouse info in one place
- Avoid shipping mistakes with default ship-to
- Reduce repetitive entry across tools
- Quickly update addresses
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!
Related
New feature
Supplier Management – organize and streamline your vendor data
Shared by Oleg
• August 16, 2025
Centralize supplier data and reuse it seamlessly across Seller Assistant tools
The new Suppliers module lets you:
- Maintain supplier data: name, website, contacts, warehouses, responsible team member, currency, and statuses
- Link to warehouses, assign responsible users
- Search and sort by key fields, handle duplicates, and keep linked data intact
Where It’s Used
- Price List Analyzer – select suppliers when uploading lists
- Purchase Orders – auto-fill supplier data into POs
- (Future) Extension integration
Benefits
- Enter supplier info once, use everywhere
- Reduce repetitive entry and mistakes
- Keep all supplier data in one place
- Focus on approved, buy-ready vendors
Stay tuned – upcoming update will cover new features in the Warehouses module
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!
Related
New feature
Purchase Orders workspace – all procurement in one place
Shared by Oleg
• August 15, 2025
Easily create, track, and manage all your orders in a single workspace
With the new Purchase Orders workspace, you can:
- Build POs from scratch, Price List Analyzer, or saved products
- Status-based editing: Draft, Sent, Completed, Canceled
- Team-wide access – all members can create, edit, duplicate, delete, and export
- Smart product adding with search by ASIN, UPC/EAN, title, or brand
- Calculate costs, totals, taxes, and shipping
- Integrated Supplier & Warehouse information for accurate POs
- Prevent duplicates and auto-update existing items
- Export-ready formats (XLSX, PDF) including supplier, buyer info, line items, and cost summary
Stay tuned – upcoming updates will cover new features in the Suppliers and Warehouses modules.
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!
Related
Feature update
Process Price Lists Faster Without Amazon Account & Save Custom Views
Shared by Oleg
• July 02, 2025
Analyze large lists in minutes and keep views with your favorite filters and columns
We’ve introduced two updates in Price List Analyzer that help you work faster and stay organized
Faster Processing
- Upload and analyze Price lists even if no Amazon account is connected
- Any large Price lists are processed in minutes instead of hours
- Restriction data is still available after processing – just select products and click "Check Restrictions"
Save & Reuse Table Views
- Save your favorite table layouts and filtering settings
- Apply the same view to every new file with a single click
- Views are shared across the team, while each user’s last‑used view stays personal
- Easily switch between your saved views or use one of the 3 pre-built presets
Default Views:
- Full Dataset – all columns, sorted by Profit FBA
- Primary Dataset – common fields only (FBM, prep, VAT, DSF, etc. hidden)
- Potential Leads – pre-filtered for ROI ≥ 20%, Profit ≥ $2, AMZ not in BB, etc.
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!
Related
Feature update
Keep Your Product Likes and Dislikes Connected Across Extension and Price List Analyzer
Shared by Oleg
• June 12, 2025
Quickly filter and organize products with Like/Dislike marks to speed up your analysis
Now when you Like or Dislike a product in the Seller Assistant extension, that status will automatically appear in Price List Analyzer whenever the same ASIN shows up in your lists. You can also mark products directly in PLA, one by one or in bulk.
Use filters in Price List Analyzer to find your favorites or skip items. Then export only the selected products for further work with the list.
This update helps you save time and work faster, especially when handling large price lists. Mark a product once – manage and export your buying list easily every time.
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!
Related
New feature
Instant Supplier Search via ChatGPT on Product Page, Storefronts, Search Pages
Shared by Oleg
• May 31, 2025
Quickly find the most profitable suppliers for a specific product
We've added a Sourcing AI button to multiple views within the Amazon.com interface to help users identify suppliers for any product.
What's New
A new Sourcing AI button now appears in the following product views on Amazon.com only:
- Storefront View
- Side Panel List View
- Quick View
- Product Page View
- Side Panel Product View
Clicking the button instantly opens a new browser tab linking to a ChatGPT-powered sourcing assistant, pre-filled with structured data about the product (including title, ASIN, model, and cost). This allows for fast, AI-assisted supplier research.
Key Benefits
- Exact product match by ASIN, title, UPC, part number
- Only U.S. suppliers – no Alibaba, Temu, etc.
- Clear pricing & availability
- Up to 10 verified sources, sorted by price
- Easy to compare COG vs Amazon price for quick decisions
It saves hours every day and helps avoid costly sourcing mistakes.
Available only for Amazon.com products. The button appears only in supported views.
We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!
Related
Feature update
Customize Hazmat, Oversize & Miscellaneous Fees in SA Extension
Shared by Oleg
• May 27, 2025
Get more precise profit estimates with fee fields that reflect your real operating costs
We’ve added new cost fields to Extension Settings so you can account for overhead costs like admin, warehouse, or prep center fees. With Hazmat, Oversize, and Miscellaneous fields, you can include them in your profit estimates, directly where you work:
- Hazmat & Oversize Fee Inputs
Set fixed values per item in the Extension Settings and they will be automatically applied to the flagged products
- Miscellaneous Fee Inputs
Set Misc Fee Rate (% of COGs) and/or Misc Fee (Fixed amount value per item) values and they will be automatically applied to all products:
Note, all these costs can be overwritten for specific products right on the Amazon Product Page inside the Seller Assistant Extension. Will be exported to your CSV if selected in Google Sheets settings. These changes are applicable to Price List Analyzer.
We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!
Related
Feature update
Updates to BB Price Handling and Brand Revenue Calculation
Shared by Oleg
• April 29, 2025
Delivering more accurate profit estimates and brand performance insights
- Price List Analyzer: Clearer Profit Calculation When BB Price Is Missing
If no Buy Box price is available for a product, the system now uses a fallback strategy:
→ Lowest Price → Avg BB Price 30d → 90d → 180d
A small info icon next to the Profit and Sales Est. $/mo fields will show which price was used. If no pricing data is available at all, the cell will be labeled No BB, and profit won't be calculated
In exports, a new Selling Price column displays the exact price used for profit calculations
- Brand Analyzer: Updated Brand Revenue Calculation
We’ve changed how Brand Monthly Revenue is calculated. Instead of using an average across products, it now reflects the total revenue estimate from all products in the brand.
This applies to newly processed brands. For older brands, this data will be unavailable
We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!
Related
Feature update
Brand Analyzer: Amazon in BB%, BSR, Drops and BB Price for 30, 90, 180 days
Shared by Oleg
• April 16, 2025
Get a clearer picture of Brand Performance
We’ve updated the Brand Analyzer with deeper historical insights to help you make more informed decisions.
New timeframes added
Previously, all numeric data was based on the last 30 days. Now, you’ll also see 90-day and 180-day views for key performance metrics:
- Avg BB Price (30d / 90d / 180d)
- Avg Amazon Buy Box Share (30d / 90d / 180d)
- Avg BSR (30d / 90d / 180d)
- Sales Rank Drops (30d / 90d / 180d)
- Price Dynamics, %
From product-level insights to brand-wide trends—see the full performance picture.
We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!
Related
Feature update
Cost Settings Page & In-Table View for Price List Analysis
Shared by Oleg
• April 06, 2025
Optimize cost settings for accurate profit data calculation
We've introduced Cost Settings dedicated exclusively to price list processing. Previously, the same settings were applied both in Seller Assistant’s extension and the Price List Analyzer.
Price List Analyzer Cost Settings
Now you can tailor expenses specifically for price lists versus real-time analysis.
- Shipping costs,
- Prepare/labeling costs,
- Fragile/bubble wrapping costs,
- Inbound placement service fee,
- Digital Service Fee,
- VATs,
- Taxes, etc.
Quick Settings View
Clicking a settings icon in the PLA table view opens a detailed read-only modal showing the exact cost settings applied to each analyzed price list.
Compact UI Table
We've also optimized the PLA table. Now you can view more metrics on a single screen—speeding up analysis and saving you valuable time.
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!