Quickly evaluate competitors, without leaving Amazon!

We’re excited to introduce a new feature designed to make your competitive analysis faster, easier, and more effective.

What’s New

The Storefront Widget provides detailed seller insights:

• Country of registration, Total ASIN count, Reviews, and Ratings.
• Brands sold and their ASIN counts.
• Categories sold and product counts.

Listings display updates

• ASIN, UPC/EAN, Buy Box Price, Store Price, and Estimated Sales to easily evaluate products.
• Visualize price history instantly with an embedded Keepa Chart.

Effortless filtering

• Filter products instantly by clicking on brand or category names in the modal window.
• Explore additional storefront pages using the Load More button.

These updates aim to give you easier access to data, and flexibility in how you work. As always, we appreciate your feedback—happy analyzing!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Storefront Widget on Seller's Storefront
• What is Seller Spy by Seller Assistant?

Active Installations Made Clear

We’ve happy to share that we have improved how installations are counted and displayed for better clarity and accuracy.

What’s New

• Installation counts for Seller Assistant, IP-Alert by Seller Assistant, and VPN are displayed in a single, unified interface.
• Active installations now only show sessions used within the last 24 hours. Older installations will no longer appear.
• Logging out of your account resets the active installations list, but no reinstallation is needed. Extensions will reappear automatically after their next use.

We aim to create a more streamlined way to manage your installations!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Installations in Seller Assistant
• User Settings

We’re excited to introduce updates to Price List Analyzer

We’ve made the file upload and mapping process smoother and smarter!

Smart Mapping Suggestions

• Automatic suggestions for column mapping based on keywords like "UPC" and "Cost."
• The "Add Name" field now automatically fills with the file name for easier setup.

Price List Data Preview Screen

• See up to 15 rows of your file to ensure the correct data is uploaded.
• Select header row and confirm mappings with highlighted previews for accuracy.

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• What is Price List Analyzer?
• How to read Price List Analyzer results
• Mapping Price List for Analysis

We’re excited to announce updates to improve your experience with Seller Assistant!

What’s New

• Easier Opening by clicking the extension icon in the Chrome toolbar which will directly open the side panel.

• Automatic Amazon Search based on the page title or the search term used. Triggered by Side Panel opening on any website.

• Extension Management Toggles and link to personal area moved to a dedicated section within the side panel, creating a cleaner and more focused experience.

• ASIN Grabber Relocation to the bottom of the side panel for a more organized layout.

• Informative File Naming using keywords used for search, such as the product name or storefront ID.

• Seller Price Column for files downloaded from storefronts, providing all the essential information in one place for more efficient comparison and analysis.

These updates give you easier access to tools, data, and flexibility in how you work. As always, we appreciate your feedback—happy analyzing!

Great news for Seller Assistant users!

Seller Spy by Seller Assistant is a tool that automates monitoring of Amazon sellers, shows what new products have been added, and their pricing.

Seller Spy tracks new ASINs your competitors added to their store. You can use this data to add the same or similar products to your inventory and adjust prices if necessary.

Now the tool can track the entire inventory of sellers! Previously there was a limitation: the first 20 pages of the storefront.

You can download reports with the ASINs your competitors added or removed. The reports are updated daily.
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Enhance your Seller Assistant experience today with Seller Spy tool!

The tool is currently in Beta, we highly appreciate your feedback.

New API Endpoint for UPC/EAN-ASIN Conversion!

We’re thrilled to introduce a powerful new feature in our API: a seamless, bi-directional conversion tool for UPC/EAN and ASIN across all major Amazon marketplaces.

What's Included:

• Bi-Directional Conversion

Easily convert UPC/EAN to ASIN — and vice versa.

• Global Marketplace Coverage

Retrieve data effortlessly from amazon.com, amazon.ca, amazon.co.uk, amazon.de, amazon.es, amazon.it, amazon.fr, amazon.in, amazon.com.mx, and amazon.com.br.

• Targeted Results

Refine your requests using domain or marketplaceId parameters for precise, focused results.

• Efficient Performance

Process up to 60 requests per minute for fast, reliable responses.

This new endpoint streamlines global product lookups, making it faster and more efficient to retrieve ASINs or UPCs across markets — all in a single API call.

For more details, visit our API Documentation.

Got suggestions or feature requests? We’d love to hear from you!

Connect Seller Assistant to the apps you rely on with Make!

We’re excited to announce our new integration with Make!

Like Zapier, Make allows you to automate repetitive tasks and build custom workflows—so you can focus on growing your Amazon business.

With Make, you can:

• Set up seamless automations between Seller Assistant and your favorite tools—no coding required.
• Sync data, trigger actions, and update records across all your business apps.
• Build flexible workflows, from simple automations to complex, multi-step processes that adapt to your business needs.

Get started with Make today and let automation handle the busywork!

Get even more data from Price List Analyzer!

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Handling large supplier price lists containing numerous products can be difficult, but with Price List Analyzer, the process of analyzing supplier price lists, generating leads, and determining their profitability of up to 50,000 UPC/EAN codes at once.
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We improved the end file you receive and added even more useful information:
• Amazon links in ASINs
• Product category
• Top BSR
• Package Quantity
• Monthly Sales Estimate
• Breakeven price (FBA, FBM)
• Margin (FBA, FBM)
• 3rd-party logistics fee (3PL) (FBA, FBM)
• Inbound placement service fee
• Inbound shipping FBA cost (per item + per weight unit)
• Shipping cost per item (FBA, FBM)
• Shipping cost per weight unit (FBA, FBM)
• Prepare/Labeling cost (FBA, FBM)
• Fragile/Bubble wrapping (FBA, FBM)
• Total FBM fees
• VAT on Fees Rate (%, $)
• Sales Tax Rate (%, $)
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We also included custom warnings to draw your attention to tricky products and prevent expensive mistakes.

And flag all potential issues: oversize, hazmat, meltable, fragile, variation, set/bundle, and IP complaints risk.

The tool is currently in Beta, we highly appreciate your feedback.

Pinpoint profitable products in a breeze with Price List Analyzer tool!
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We're thrilled to inform you about the launch of Brand Analyzer!

​Brand Analyzer is an Amazon brand research tool that helps identify profitable brands.
Its primary function is to automate brand research and help efficiently identify if the brand meets your revenue targets and other selling criteria and whether it’s worth reselling on Amazon.

Brand Analyzer allows to estimate how big the brand is and how many products it offers, how much money you can potentially make if you sell this brand, how intense is the competition from Amazon and other sellers, average Buy Box price per product, and review and rating quality.

Brand Analyzer also provides the breakdown of all brand’s products with detailed information which you can download as an Excel file for further processing.

To analyze a brand, all you need to do is type brand name, and get all necessary data about the brand to understand if it’s resale-friendly. You can also download a report with all brand’s products and their detailed metrics.

Open your Seller Assistant personal account and access Brand Analyzer.

Choose your marketplace, and type in the brand name you want to research.

Once the analysis is complete, review the data.
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When the tool finishes the process of analysing, you can download the report with the created leads.
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We wish you success in growing your Amazon business!

​​Important notes:
- the tool prepare a report in the excel format;
- the tool is currently in Beta, we highly appreciate your feedback.

We're happy to introduce Zapier for Seller Assistant users!

Zapier integration empowers everyone in your business to securely automate their work in minutes, not months — no coding required.

Pairing Seller Assistant with other apps with the help of Zapier gives you the opportunity to turn your ideas into workflows and take your Amazon selling business to the next level.
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Boost your business with Seller Assistant!