Navigate to the tools you use most faster and easier!

We’re excited to share improvements to Seller Assistant that help keep the tools you use most within easy reach.

What’s New

Quick Access to Your Tools

New buttons in the side panel make it simple to navigate:

• Personal Account Button to see analyzed products, analyze price lists, bulk check restrictions, evaluate brands and track competition in just one click.
• News Button to keep you informed of the latest Seller Assistant updates.

Improved Menu Organization

We’ve reorganized the menu to prioritize your workflow:

• Tools in the Personal Area, such as Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and Brand Analyzer, are now grouped together and moved to the top.
• Browser Extensions are separated for better clarity.

These changes are designed to save you time and keep the tools you use most within easy reach. As always, we appreciate your feedback—happy analyzing!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Seller Assistant in Side Panel
• Storefront Widget in Side Panel

We’re happy to introduce more updates to Price List Analyzer

Now, you can instantly verify your eligibility to sell products directly in the interface table and the exported file.

In the Price List Analyzer interface

You'll see a column titled "Restrictions to Sell." Use the column header to sort products by their eligibility status, making it easy to prioritize which items to review or act on.

• Green Open Lock: You’re eligible to sell the product.
• Red Closed Lock: Approval is required. The lock is clickable, redirecting you to Amazon’s approval request page.
• Red Closed Lock with Exclamation Mark: You’re not eligible to sell the product.

In the Export File

Eligibility statuses can be found in the "Listing Restrictions" column.

• Displayed as Allowed to Sell, Approval Required, or Not Eligible.
• For products requiring approval, a direct link to request approval is included in the adjacent column for quick access.

We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• What is Price List Analyzer?
• How to read Price List Analyzer results
• How to Check Amazon Product Restrictions?

Continue your competitive analysis seamlessly—wherever you browse!

We’re excited to share that the functionality of the Storefront Widget is now available in the side panel.

What’s Included:

• Detailed Seller Insights

Instantly access stats like country of registration, total ASIN count, reviews, and ratings.

• Top Brands and Categories Breakdown

See the number of ASINs sold and sort products by specific brand or category.

• Convenient Product Cards

Evaluate key metrics like ASIN, Buy Box Price, Store Price, Estimated Sales, and more—right from the side panel.

Stay Productive Anywhere

While the side panel version excludes Keepa charts, all other seller and product data remains accessible for quick evaluation, combined with the flexibility of side panel

Effortlessly analyze products and sellers while navigating Amazon or browsing other websites!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Storefront Widget on Seller's Storefront
• Seller Assistant on Storefront Pages
• What is Seller Spy by Seller Assistant?

We’re excited to introduce updates to Price List Analyzer

Our new Table View is another step toward making Price List Analyzer your go-to tool for end-to-end price list analysis.

What’s New

Quick Access and Data Organization

• Open Table View from the Price List Analyzer page by clicking “Open” or the ASIN count.
• Sort data in ascending or descending order by clicking on column headers (exceptions: image and multi-value columns).
• Instantly filter your results using keywords or numbers to pinpoint relevant products.

Tailor Your Workflow

• Customize the table layout using the "Columns Settings" menu to suit your preferences.
• Focus on key insights with intuitive yellow highlights for warnings.
• Identify profit opportunities with clear green/red color coding for Profit (FBA), ROI (FBA), and Margin (FBA).

Enhanced Product Insights

• Hover for detailed tooltips in columns like “Title,” “Size,” “Profit (FBA),” and “Warnings.”
• Expand product images for a closer look (available for newly processed files).
• Navigate directly to Amazon product pages with clickable icons.

Try out the new Table View and let us know how it works for you. We’re committed to enhancing your workflow and building the best tool for your price list analysis needs!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• What is Price List Analyzer?
• How to read Price List Analyzer results
• Mapping Price List for Analysis

Quickly evaluate competitors, without leaving Amazon!

We’re excited to introduce a new feature designed to make your competitive analysis faster, easier, and more effective.

What’s New

The Storefront Widget provides detailed seller insights:

• Country of registration, Total ASIN count, Reviews, and Ratings.
• Brands sold and their ASIN counts.
• Categories sold and product counts.

Listings display updates

• ASIN, UPC/EAN, Buy Box Price, Store Price, and Estimated Sales to easily evaluate products.
• Visualize price history instantly with an embedded Keepa Chart.

Effortless filtering

• Filter products instantly by clicking on brand or category names in the modal window.
• Explore additional storefront pages using the Load More button.

These updates aim to give you easier access to data, and flexibility in how you work. As always, we appreciate your feedback—happy analyzing!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Storefront Widget on Seller's Storefront
• What is Seller Spy by Seller Assistant?

Active Installations Made Clear

We’ve happy to share that we have improved how installations are counted and displayed for better clarity and accuracy.

What’s New

• Installation counts for Seller Assistant, IP-Alert by Seller Assistant, and VPN are displayed in a single, unified interface.
• Active installations now only show sessions used within the last 24 hours. Older installations will no longer appear.
• Logging out of your account resets the active installations list, but no reinstallation is needed. Extensions will reappear automatically after their next use.

We aim to create a more streamlined way to manage your installations!

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• Installations in Seller Assistant
• User Settings

We’re excited to introduce updates to Price List Analyzer

We’ve made the file upload and mapping process smoother and smarter!

Smart Mapping Suggestions

• Automatic suggestions for column mapping based on keywords like "UPC" and "Cost."
• The "Add Name" field now automatically fills with the file name for easier setup.

Price List Data Preview Screen

• See up to 15 rows of your file to ensure the correct data is uploaded.
• Select header row and confirm mappings with highlighted previews for accuracy.

Want to make an impact? 👇

Join the Beta Program

Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.

Fill out this form to get started!

Related

• What is Price List Analyzer?
• How to read Price List Analyzer results
• Mapping Price List for Analysis

We’re excited to announce updates to improve your experience with Seller Assistant!

What’s New

• Easier Opening by clicking the extension icon in the Chrome toolbar which will directly open the side panel.

• Automatic Amazon Search based on the page title or the search term used. Triggered by Side Panel opening on any website.

• Extension Management Toggles and link to personal area moved to a dedicated section within the side panel, creating a cleaner and more focused experience.

• ASIN Grabber Relocation to the bottom of the side panel for a more organized layout.

• Informative File Naming using keywords used for search, such as the product name or storefront ID.

• Seller Price Column for files downloaded from storefronts, providing all the essential information in one place for more efficient comparison and analysis.

These updates give you easier access to tools, data, and flexibility in how you work. As always, we appreciate your feedback—happy analyzing!

Great news for Seller Assistant users!

Seller Spy by Seller Assistant is a tool that automates monitoring of Amazon sellers, shows what new products have been added, and their pricing.

Seller Spy tracks new ASINs your competitors added to their store. You can use this data to add the same or similar products to your inventory and adjust prices if necessary.

Now the tool can track the entire inventory of sellers! Previously there was a limitation: the first 20 pages of the storefront.

You can download reports with the ASINs your competitors added or removed. The reports are updated daily.
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Enhance your Seller Assistant experience today with Seller Spy tool!

The tool is currently in Beta, we highly appreciate your feedback.

New API Endpoint for UPC/EAN-ASIN Conversion!

We’re thrilled to introduce a powerful new feature in our API: a seamless, bi-directional conversion tool for UPC/EAN and ASIN across all major Amazon marketplaces.

What's Included:

• Bi-Directional Conversion

Easily convert UPC/EAN to ASIN — and vice versa.

• Global Marketplace Coverage

Retrieve data effortlessly from amazon.com, amazon.ca, amazon.co.uk, amazon.de, amazon.es, amazon.it, amazon.fr, amazon.in, amazon.com.mx, and amazon.com.br.

• Targeted Results

Refine your requests using domain or marketplaceId parameters for precise, focused results.

• Efficient Performance

Process up to 60 requests per minute for fast, reliable responses.

This new endpoint streamlines global product lookups, making it faster and more efficient to retrieve ASINs or UPCs across markets — all in a single API call.

For more details, visit our API Documentation.

Got suggestions or feature requests? We’d love to hear from you!