Get a clearer picture of Brand Performance

We’ve updated the Brand Analyzer with deeper historical insights to help you make more informed decisions.

New timeframes added

Previously, all numeric data was based on the last 30 days. Now, you’ll also see 90-day and 180-day views for key performance metrics:

• Avg BB Price (30d / 90d / 180d)
• Avg Amazon Buy Box Share (30d / 90d / 180d)
• Avg BSR (30d / 90d / 180d)
• Sales Rank Drops (30d / 90d / 180d)
• Price Dynamics, %

From product-level insights to brand-wide trends—see the full performance picture.

We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!

Related

• What is Brand Analyzer by Seller Assistant?
• Tools by Seller Assistant
• What is Price List Analyzer?

Optimize cost settings for accurate profit data calculation

We've introduced Cost Settings dedicated exclusively to price list processing. Previously, the same settings were applied both in Seller Assistant’s extension and the Price List Analyzer.

Price List Analyzer Cost Settings

Now you can tailor expenses specifically for price lists versus real-time analysis.

• Shipping costs,
• Prepare/labeling costs,
• Fragile/bubble wrapping costs,
• Inbound placement service fee,
• Digital Service Fee,
• VATs,
• Taxes, etc.

Quick Settings View

Clicking a settings icon in the PLA table view opens a detailed read-only modal showing the exact cost settings applied to each analyzed price list.

Compact UI Table

We've also optimized the PLA table. Now you can view more metrics on a single screen—speeding up analysis and saving you valuable time.

We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!

Related

• What is Price List Analyzer?
• Cost Settings in Price List Analyzer
• Analyzed Price Lists Preview Screen

We’re happy to announce full support for Amazon’s Digital Service Fee (DSF) within the Seller Assistant

Now profit estimates reflect Amazon’s actual fee structure more accurately, giving you greater clarity in your business decisions.

Flexible DSF Application

Set your DSF rate directly in Extension Settings. Digital Service Fee settings only appear for marketplaces where Amazon applies the fee.

Choose how the DSF is calculated:

• Selling on Amazon fees only (Referral + Variable Closing)
• Selling on Amazon fees + FBA fees

DSF calculation adapts based on the selected fulfillment method:

• FBM: applied only to Selling on Amazon fees.
• FBA: includes Selling on Amazon fees, plus the FBA fee (if configured).

DSF Fee Breakdown

Gain full transparency with a detailed breakdown, clearly shown in both Product Page View and Side Panel View:

• Total DSF amount
• Individual Fee Breakdown: clearly showing DSF for Referral, FBA, and Variable Closing fees.

DSF Data Export

We’ve updated the Google Sheets export configuration to support DSF-related data columns:

• Digital Service Fee (FBM)
• Digital Service Fee (FBA)
• Digital Service Fee incl. FBA Fee

We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!

Related

• Extension Settings in Seller Assistant
• How to Set Up Export to Google Sheets
• Seller Assistant on Amazon Product Page
• Seller Assistant in Side Panel

Discover recent enhancements in Price List Analyzer and Seller Assistant extension

Simplify your workflow with transparent price list processing statuses and an updated extension interface, designed to enhance product research and analysis.

Improved File Processing Status Flow

We’ve refined how file processing statuses are displayed to reduce friction and give you more insight into each step. Two new statuses have been introduced:

• Processing file

Indicates that the initial identifier matching is complete, and we’re now fetching additional data for your analysis.

• Retry

Appears if something goes wrong during processing. Simply click Retry to reprocess the file without needing to reupload

Extension Header Redesign

We’ve replaced text-based buttons with simpler, icon-based controls to minimize clutter and provide faster access to essential tools.

Tapping the “⋯ (More)” icon lets you quickly navigate to:

• Product Description
• Keepa (opens the Keepa website)
• Trademark & Hazmat checks
• Personal Account
• What’s New
• Help Center
• Extension Settings
• Leave Feedback

We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen
• Extension Settings in Seller Assistant

Gain fast insights into profitable deals and the competitive scene

We’re excited to share major improvements to the Price List Analyzer, designed to streamline your sourcing efforts and provide a clearer picture of the competitive landscape.

What's New

• Offers Insights

We know how important competition data is for making informed sourcing decisions. That’s why we’ve added:

→ Total Offers
→ FBA Offers
→ FBM Offers
→ Min FBA Price
→ Min FBM Price

• ASINs Processing

You can now upload price lists containing ASINs—either standalone or mixed with other identifiers—for seamless analysis.

Note: We currently don’t process GTIN-8 and can’t handle digits-based ASINs (e.g., books).

• Automatic Zero Restoration

We’ve eliminated the errors caused by Excel’s formatting quirks. Missing leading zeros are automatically restored, ensuring all identifiers are recognized accurately.

We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!

Related

• What is Price List Analyzer?
• How to Read Price List Analyzer Results
• Analyzed Price Lists Preview Screen

Quickly identify and export profitable deals

We're excited to introduce major updates to the Price List Export feature: filtering, streamlined exports, and improved sorting.

What’s New?

• Expanded Filtering

Refine your product analysis with new filters for category, brand, alerts, listing restrictions, price, and sales data. Analyze profitability with separate filters for FBA and FBM fulfillment models.

• Filtered Exports

Export only the filtered products instead of the entire list. The exported file retains your table setup, including enabled columns and custom column order.

• Improved Sorting

Price lists now default to sorting by FBA Profit (highest to lowest), making it easier to identify profitable products. You can adjust sorting preferences, and the system will remember the last selected order for future sessions.

We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!

Related

• What is Price List Analyzer?
• How to Read Price List Analyzer Results
• Analyzed Price Lists Preview Screen

Easily calculate profitability wherever you work!

We're thrilled to introduce our new Profit Calculator in the Side Panel! Adjust costs, taxes, and fees directly in the side panel—no need to leave your workflow.

What's New

• Sync Across Views

Any changes made in the side panel (e.g., adjusting price, COG, taxes, or fees) are automatically reflected on the product page view and vice versa.

• Profit Breakdown

Expand sections to see detailed calculations for:

• Profit (FBA & FBM)
• Total Fees
• ROI and Margin breakdown

Switch between FBA and FBM calculations to compare fulfillment fees and profitability.

• Price Adjustments

Quickly modify selling prices manually or using preset price references. The system automatically updates profit calculations accordingly.

• Buy Box Price
• 90-day Average Buy Box Price
• Minimum FBA / FBM Prices

• 3PL & Inbound Placement Fee Adjustments

Manually input Third-party logistics (3PL) fees (Shipping & Prep costs) or adjust Inbound placement fees. The system updates profit, ROI, and margin calculations accordingly.

Effortlessly analyze product metrics while navigating Amazon or browsing other websites. As always, we appreciate your feedback—happy analyzing!

Related

• Seller Assistant on Storefront Pages
• Extension Settings in Seller Assistant
• Seller Assistant in Side Panel

Discover historical trends with Price List Analyzer’s new data

We're happy to introduce additional data in both the UI table and downloadable reports:

• Average BSR (30, 90, 180 Days)

Gauge demand consistency or spot seasonal trends to avoid slow-moving inventory.

• Sales Rank Drops (30, 90, 180 Days)

Understand sales velocity and identify high-demand products with frequent rank changes.

• Average Buy Box Price (30, 90, 180 Days)

Compare historical prices to current Buy Box prices to spot seasonal shifts or dynamic repricing trends.

• Price Dynamics (% Change)

Instantly track how current prices compare to 90-day Buy Box averages.

• Amazon in Buy Box & Buy Box Share (30, 90, 180 Days)

Assess Amazon’s dominance in the Buy Box to guide your sourcing strategy.

• Ratings & Reviews

Quickly evaluate customer trust and a product’s sales potential.

Availability Reminder: This data is only available for marketplaces supported by Keepa.

We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!

Related

• What is Price List Analyzer?
• How to read Price List Analyzer results
• How to Check Amazon Product Restrictions?

Explore the tools tailored for your workflow

We’ve revamped the Get Started page to offer a smoother and more personalized experience tailored to your business needs.

What’s New

• Tailored Recommendations

The updated page prioritizes tools and features based on your workflow, making it easier to focus on what matters most for your business.

• Actionable Insights

Every step includes clear descriptions, short videos, and direct links to the Help Center, giving you all the resources you need to get started with confidence.

• Full Toolset at Your Fingertips

Explore everything we offer to uncover new opportunities and maximize your workflow.

• Effortless Navigation

Revisit the page anytime to jump directly to your most-used tools, resources, or articles—even if you’ve already completed all the steps.

Start exploring new Get Started page today and unlock the full potential of Seller Assistant!

Related

• How to Create an Account in Seller Assistant
• How to Set Up a Seller Assistant's Account

We’re happy to introduce the latest updates to Seller Assistant extension

• Faster Storefront Product Loading

The Storefront Widget now loads products faster, helping you work more efficiently.

• More Details in the Side Panel

We’ve added a size breakdown tooltip to the side panel, giving you even more detailed insights

• Improved Trademark Checking

Trademark checks will now happen via WIPO (World Intellectual Property Organization), that covers 67,510,765 records from 83 sources.

As always, we appreciate your feedback—happy analyzing!

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Related

• Seller Assistant on Amazon Product Pages
• Storefront Widget on Seller's Storefront
• Seller Assistant in Side Panel