News & Updates | Seller Assistant
New feature
Detailed Calculations Now in the Side Panel
Shared by Oleg
• February 11, 2025
Easily calculate profitability wherever you work!
We're thrilled to introduce our new Profit Calculator in the Side Panel! Adjust costs, taxes, and fees directly in the side panel—no need to leave your workflow.
What's New
- Sync Across Views
Any changes made in the side panel (e.g., adjusting price, COG, taxes, or fees) are automatically reflected on the product page view and vice versa.
- Profit Breakdown
Expand sections to see detailed calculations for:
- Profit (FBA & FBM)
- Total Fees
- ROI and Margin breakdown
Switch between FBA and FBM calculations to compare fulfillment fees and profitability.
- Price Adjustments
Quickly modify selling prices manually or using preset price references. The system automatically updates profit calculations accordingly.
- Buy Box Price
- 90-day Average Buy Box Price
- Minimum FBA / FBM Prices
- 3PL & Inbound Placement Fee Adjustments
Manually input Third-party logistics (3PL) fees (Shipping & Prep costs) or adjust Inbound placement fees. The system updates profit, ROI, and margin calculations accordingly.
Effortlessly analyze product metrics while navigating Amazon or browsing other websites. As always, we appreciate your feedback—happy analyzing!
Related
Feature update
Price List Analyzer: More Historical Data
Shared by Oleg
• February 04, 2025
Discover historical trends with Price List Analyzer’s new data
We're happy to introduce additional data in both the UI table and downloadable reports:
- Average BSR (30, 90, 180 Days)
Gauge demand consistency or spot seasonal trends to avoid slow-moving inventory.
- Sales Rank Drops (30, 90, 180 Days)
Understand sales velocity and identify high-demand products with frequent rank changes.
- Average Buy Box Price (30, 90, 180 Days)
Compare historical prices to current Buy Box prices to spot seasonal shifts or dynamic repricing trends.
- Price Dynamics (% Change)
Instantly track how current prices compare to 90-day Buy Box averages.
- Amazon in Buy Box & Buy Box Share (30, 90, 180 Days)
Assess Amazon’s dominance in the Buy Box to guide your sourcing strategy.
- Ratings & Reviews
Quickly evaluate customer trust and a product’s sales potential.
Availability Reminder: This data is only available for marketplaces supported by Keepa.
We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!
Related
Feature update
Your Personalized Journey with Seller Assistant
Shared by Oleg
• January 30, 2025
Explore the tools tailored for your workflow
We’ve revamped the Get Started page to offer a smoother and more personalized experience tailored to your business needs.
What’s New
- Tailored Recommendations
The updated page prioritizes tools and features based on your workflow, making it easier to focus on what matters most for your business.
- Actionable Insights
Every step includes clear descriptions, short videos, and direct links to the Help Center, giving you all the resources you need to get started with confidence.
- Full Toolset at Your Fingertips
Explore everything we offer to uncover new opportunities and maximize your workflow.
- Effortless Navigation
Revisit the page anytime to jump directly to your most-used tools, resources, or articles—even if you’ve already completed all the steps.
Start exploring new Get Started page today and unlock the full potential of Seller Assistant!
Related
Improvement
Extension Enhancements for a More Seamless Workflow
Shared by Oleg
• January 24, 2025
We’re happy to introduce the latest updates to Seller Assistant extension
- Faster Storefront Product Loading
The Storefront Widget now loads products faster, helping you work more efficiently.
- More Details in the Side Panel
We’ve added a size breakdown tooltip to the side panel, giving you even more detailed insights
- Improved Trademark Checking
Trademark checks will now happen via WIPO (World Intellectual Property Organization), that covers 67,510,765 records from 83 sources.
As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Improvement
Streamlined Navigation for a Smoother Workflow
Shared by Oleg
• January 09, 2025
Navigate to the tools you use most faster and easier!
We’re excited to share improvements to Seller Assistant that help keep the tools you use most within easy reach.
What’s New
Quick Access to Your Tools
New buttons in the side panel make it simple to navigate:
- Personal Account Button to see analyzed products, analyze price lists, bulk check restrictions, evaluate brands and track competition in just one click.
- News Button to keep you informed of the latest Seller Assistant updates.
Improved Menu Organization
We’ve reorganized the menu to prioritize your workflow:
- Tools in the Personal Area, such as Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and Brand Analyzer, are now grouped together and moved to the top.
- Browser Extensions are separated for better clarity.
These changes are designed to save you time and keep the tools you use most within easy reach. As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Feature update
Price List Analyzer: Product Restrictions
Shared by Oleg
• December 22, 2024
We’re happy to introduce more updates to Price List Analyzer
Now, you can instantly verify your eligibility to sell products directly in the interface table and the exported file.
In the Price List Analyzer interface
You'll see a column titled "Restrictions to Sell." Use the column header to sort products by their eligibility status, making it easy to prioritize which items to review or act on.
- Green Open Lock: You’re eligible to sell the product.
- Red Closed Lock: Approval is required. The lock is clickable, redirecting you to Amazon’s approval request page.
- Red Closed Lock with Exclamation Mark: You’re not eligible to sell the product.
In the Export File
Eligibility statuses can be found in the "Listing Restrictions" column.
- Displayed as Allowed to Sell, Approval Required, or Not Eligible.
- For products requiring approval, a direct link to request approval is included in the adjacent column for quick access.
We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
New feature
Storefront Widget Now in the Side Panel
Shared by Oleg
• December 19, 2024
Continue your competitive analysis seamlessly—wherever you browse!
We’re excited to share that the functionality of the Storefront Widget is now available in the side panel.
What’s Included:
- Detailed Seller Insights
Instantly access stats like country of registration, total ASIN count, reviews, and ratings.
- Top Brands and Categories Breakdown
See the number of ASINs sold and sort products by specific brand or category.
- Convenient Product Cards
Evaluate key metrics like ASIN, Buy Box Price, Store Price, Estimated Sales, and more—right from the side panel.
Stay Productive Anywhere
While the side panel version excludes Keepa charts, all other seller and product data remains accessible for quick evaluation, combined with the flexibility of side panel
Effortlessly analyze products and sellers while navigating Amazon or browsing other websites!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Feature update
Introducing Table View for Price List Analyzer
Shared by Oleg
• December 13, 2024
We’re excited to introduce updates to Price List Analyzer
Our new Table View is another step toward making Price List Analyzer your go-to tool for end-to-end price list analysis.
What’s New
Quick Access and Data Organization
- Open Table View from the Price List Analyzer page by clicking “Open” or the ASIN count.
- Sort data in ascending or descending order by clicking on column headers (exceptions: image and multi-value columns).
- Instantly filter your results using keywords or numbers to pinpoint relevant products.
Tailor Your Workflow
- Customize the table layout using the "Columns Settings" menu to suit your preferences.
- Focus on key insights with intuitive yellow highlights for warnings.
- Identify profit opportunities with clear green/red color coding for Profit (FBA), ROI (FBA), and Margin (FBA).
Enhanced Product Insights
- Hover for detailed tooltips in columns like “Title,” “Size,” “Profit (FBA),” and “Warnings.”
- Expand product images for a closer look (available for newly processed files).
- Navigate directly to Amazon product pages with clickable icons.
Try out the new Table View and let us know how it works for you. We’re committed to enhancing your workflow and building the best tool for your price list analysis needs!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
New feature
Introducing Storefront Widget
Shared by Oleg
• December 09, 2024
Quickly evaluate competitors, without leaving Amazon!
We’re excited to introduce a new feature designed to make your competitive analysis faster, easier, and more effective.
What’s New
The Storefront Widget provides detailed seller insights:
- Country of registration, Total ASIN count, Reviews, and Ratings.
- Brands sold and their ASIN counts.
- Categories sold and product counts.
Listings display updates
- ASIN, UPC/EAN, Buy Box Price, Store Price, and Estimated Sales to easily evaluate products.
- Visualize price history instantly with an embedded Keepa Chart.
Effortless filtering
- Filter products instantly by clicking on brand or category names in the modal window.
- Explore additional storefront pages using the Load More button.
These updates aim to give you easier access to data, and flexibility in how you work. As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Improvement
Enhanced Installations Tracking and Display
Shared by Oleg
• December 05, 2024
Active Installations Made Clear
We’ve happy to share that we have improved how installations are counted and displayed for better clarity and accuracy.
What’s New
- Installation counts for Seller Assistant, IP-Alert by Seller Assistant, and VPN are displayed in a single, unified interface.
- Active installations now only show sessions used within the last 24 hours. Older installations will no longer appear.
- Logging out of your account resets the active installations list, but no reinstallation is needed. Extensions will reappear automatically after their next use.
We aim to create a more streamlined way to manage your installations!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!