Track shipment status, units, and plans without leaving the platform

The new FBA Shipments section brings your inbound shipment and plan data into the platform. You can now track shipment status, review detailed contents, and monitor preparation progress – all without switching to Amazon Seller Central.

Shipment tracking and visibility

FBA Shipments table shows all inbound shipments synced from Amazon. You can:

• Track status, units shipped and received, and total fees
• See relative update times with full timestamps on hover
• Open shipments to view box-level contents and destination warehouse

Closed shipments with mismatched units are marked with a warning icon, helping you quickly identify missing inventory without manual comparison.

Inbound Plans overview

Inbound Plans table lists all inbound plans with their status and key dates.

This helps you track shipment preparation stages and stay aligned with what’s being prepared before it reaches Amazon, without needing to open Seller Central.

Connected shipment data

Shipment data is also available inside Product Details Page, where you can see which shipments included a product and what fees were applied per unit.

This keeps shipment insights close to your product data and reduces the need to cross-reference between sections.

Discrepancy manager is coming soon for handling shipment inconsistencies, which will further expand this workflow.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is FBA Shipments in Seller Assistant
• Inbound Plans in FBA Shipments
• Product Details Page in Product Database

Track SKUs status and real per-unit costs with smart calculation

The new SKUs section provides a centralized view of all your SKUs along with their Amazon status and detailed cost breakdown. Landed Cost is calculated per SKU using data from Purchase orders, FBA shipments, and Cost settings for Price List Analyzer.

SKUs view

The SKUs section brings all your SKUs into one place, whether synced from Amazon or created in the platform. You can:

• View listing status: Active, Inactive, Draft
• Filter SKUs by status to find items that need attention

Inside Product Database, each product shows all linked SKUs with their status and cost data, helping you quickly understand how each product is listed and tracked.

Landed Cost per SKU

Each SKU includes a full per-unit Cost Breakdown, combining:

• Unit cost
• Purchase order expenses
• Prep costs from Cost settings
• FBA inbound cost from Shipments

Costs are labeled by source and calculated automatically. If no single Purchase Order is linked, weighted averages are used to maintain accuracy.

Flexible Cost control

Cost data updates automatically when Purchase Orders or Shipments change. At the same time, you can override any component manually when needed.

Overrides are clearly marked and persist through recalculations, allowing you to adjust specific scenarios without affecting the rest of your data.

Get a clear view of every SKU and what it actually costs you – with automatic calculations and the flexibility to adjust when needed.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• SKUs in Seller Assistant
• How to Manage Landed Cost in SKUs
• Product Details Page in Product Database

Create listings, track status, and manage them without leaving the platform

Lister and Listings have been create to support the full listing lifecycle. You can now create Amazon listings in bulk, monitor their status, and manage them from a single place – starting from Lister, Product Database or Purchase Orders.

Bulk listing with Lister

The new Lister simplifies listing creation into a 3-step flow:

1. Select products
2. Review listing details – Condition, Fulfillment type, Price, SKU
3. See results

You can also launch it from Product Database and Purchase Orders.

Manage listings

Listings now act as a central place to manage all your products listed on Amazon and created in the platform. You can:

• Track statuses: Draft, Pending, Active, Inactive, Error
• Republish failed or inactive listings in one click

Draft listings can be edited, published, or removed. Error states show the reason directly, helping you resolve issues faster without leaving the workflow.

Connected listing and purchasing

Listing is now directly connected with Purchase Orders. You can start listing from a PO, with items pre-filled and ready to configure.

You can link each product with SKU during the process, keeping inventory, costs, and tracking aligned across steps while helping avoid duplicate listings over time.

Listings are synced with your Amazon account once per day. New listings appear in the Listings section immediately after creation.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is Product Database in Seller Assistant?
• Listings in Seller Assistant
• Purchase Orders Preview Screen

Demand, Buy Box, seller, risk metrics, and focused full-screen view

Price List Analyzer now processes additional Keepa data to expose deeper product, seller, and Buy Box intelligence. New columns surface variation-level demand brackets, historical metrics, seller competition logic, and product risk indicators. A new full-screen mode allows you to work with large tables in a more focused layout.

Demand validation

Monthly Sold now reflects Amazon's minimum purchase bracket (not an estimate). Historical views show the bracket within the last 30, 90, or 180 days. This allows you to:

• Validate consistent demand before pricing
• Detect declining or accelerating velocity

Buy Box & Competition intelligence

New competition metrics isolate active sellers and quantify dominance:

• Buy Box Eligible Offers (FBA/FBM) – counts only sellers priced ≤ Buy Box +5%
• Top Seller BB % (30 days, FBA/FBM) – percentage of Buy Box control
• Top Seller (30 days, FBA/FBM) – seller ID with highest Buy Box share

This replaces raw seller count with actionable competitive context.

Margin, risk & Focused table view

Additional workflow-impacting columns include:

• Seller Proceeds FBA/FBM
• Sale Price − Total Fees (gross before COGs & logistics)
• Return Rate warning (shown only when abnormal)
• Competitive Price Threshold
• Out of Stock status
• Description, Features, Frequently Bought Together, Size Info

You can also open the price list table in full-screen mode using the dedicated button, making large datasets easier to review and compare without surrounding interface distractions.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen in Personal Account
• How to Filter and Export Price List

Centralized supplier offers and direct Purchase Order workflow

We’ve introduced a Products Database in Seller Assistant. Products are now stored in a shared workspace where teams compare supplier offers, track COG per supplier, and send items directly to Purchase Orders. This replaces fragmented product handling across extension scans, price lists, and purchasing workflows.

Centralized product workspace

Each product now lives in a dedicated database with full supplier visibility and team access. You can:

• Manage multiple supplier offers
• See the lowest COG marked automatically
• Filter by supplier, COG, tags, likes, notes, and more
• Send a product directly to Purchase Orders

The default supplier always appears first in the offers list, making purchasing decisions faster and more consistent across the team.

Product Details page

Clicking a product title opens a Product Details page – a detailed hub for sourcing and procurement activity. The page includes structured tabs:

• Details – Supplier Offers table with default selector and External Identifiers table
• Purchase Orders – Table with all POs containing this product
• History – Activity log showing changes with timestamps

This gives teams full visibility into supplier options, purchasing history, and product-level activity.

Integration with Purchase Orders

Products from the database can be added directly to Purchase Orders using the selected default supplier and its COG. The integration also keeps supplier pricing synchronized:

• If a product doesn't exist in the Products Database, it is created automatically when added to a Purchase Order
• A supplier offer is created for the supplier used in the order
• If COG is updated in the Purchase Order, the supplier offer in the Products Database updates as well

This ensures supplier prices remain consistent between sourcing and purchasing.

Integration with Price List Analyzer

When using "Add all ASINs from price list to products", the system creates supplier offers automatically and preserves supplier COG and identifiers.

If a product later receives a matching UPC, previously recorded offers are attached automatically. This prevents supplier pricing data from being lost during price list processing.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is Product Database in Seller Assistant?
• What is Purchase Orders module in Seller Assistant?

Analyze and explore detailed brand and seller data directly on-platform

Brand Analyzer and Seller Spy now allow you to review detailed product data directly inside the platform. Instead of exporting first to analyze changes or product lists, you can inspect the data on-screen and export the full dataset when needed.

Brand Analyzer: Brand Details Page

Clicking a brand now opens a detailed product list view inside the platform. You can:

• Search by keyword
• Sort available table columns
• Navigate through results

Search and sorting affect only the on-screen table. Export continues to download all products within the selected brand.

Seller Spy: Seller Details Page

Clicking a seller now opens a dedicated Seller Details page. Inside the page, you can review product-level inventory changes using:

• Time range: Last 7 days, 30 days, 90 days, or All time
• Status: All, Added, Removed, Changed
• Search by keyword or ASIN

Filters and search update only the on-screen results. The Export button downloads the complete seller dataset, regardless of selected filters.

Review product-level data directly inside the platform, then export the full dataset only when you need it.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Brand Details Page in Brand Analyzer
• Seller Details Page in Seller Spy

A centralized overview of your activity and system connections

We've introduced a Main Dashboard, added Mini Dashboards inside key tools, and launched an Integration Hub. These updates give you clearer visibility into your activity and faster access to essential actions and integrations.

Main Dashboard

The new Dashboard is now the central starting point in your Seller Assistant account. The Dashboard helps you quickly understand your current sourcing and analysis status and jump to the right tool.

1. Onboarding Widget

• Displays setup progress
• Highlights the current required step with a clear action button
• Marks completed steps

2. Today's Focus

Status cards reflect your current activity and link directly to related tools:

• Product Research
• Price Lists
• Leads
• Purchase Orders

3. Quick Actions

The Dashboard provides direct access to commonly used tools:

• Price List Analyzer
• Suppliers
• AI Supplier Finder
• Brand Analyzer
• Bulk Restriction Checker

Additional actions are available in the More menu.

Dashboards in Tools

Mini Dashboards have been added to Price List Analyzer and Purchase Orders. Each page now includes structured metric cards:

• Price List Analyzer – overview of price lists, products, and leads
• Purchase Orders – summary information and order-related metrics

This makes each tool more informative, helping you understand the current state.

Integration Hub

A new Integrations section is now available in your Seller Assistant account. It centralizes all system connections in one place. Available integrations include:

• Amazon Seller Central
• Google Sheets
• API
• Zapier
• Make
• Airtable
• n8n (coming soon)

The Integration Hub simplifies configuration, automation setup, and data synchronization across external systems.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Dashboard in Seller Assistant
• Integrations in Seller Assistant

Open analysis tools from the extension directly in your Seller Assistant account

We’ve added new action buttons in the Seller Assistant extension that let you open Brand Analyzer and Seller Spy straight from Amazon pages.

These buttons create a bridge between sourcing in the extension and deeper analysis in the Seller Assistant account, without breaking your workflow.

Brand Analyzer button

The "Analyze this brand" button is now shown next to the brand name in the extension on:

• Amazon product pages
• Search pages (Quick View)
• Storefront view: product cards and sold brands

Clicking the button opens Brand Analyzer in your Seller Assistant account. The brand name is prefilled automatically, and the marketplace is selected based on the current context, so you can start analysis immediately without manual input.

Seller Spy button

The "Track this seller" button is now available next to the seller name on Amazon product pages (except when the seller is Amazon).

Clicking the button opens Seller Spy in your Seller Assistant account with the seller link prefilled. This makes it easy to move from a product or offer directly into seller-level analysis while reviewing listings.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Seller Assistant on Amazon Product Page
• What is Brand Analyzer in Seller Assistant
• What is Seller Spy in Seller Assistant

Reanalyze products, edit missing fees, and use an updated bulk actions bar

This update improves how you work with processed price lists by adding reanalysis options, extending inline editing, and refining bulk actions behavior.

Reanalyze price lists and selected products

You can now refresh product data from Price List Analyzer without reuploading and remapping files.

Reanalyze an entire price list:

• Open the actions menu for a processed price list
• Click Reanalyze in the additional actions
• The system creates a new processed entry for the full price list.

Reanalyze selected products:

• Select one or more products in a processed price list
• Click Reanalyze in the bulk actions bar
• Selected items are reprocessed as a new batch
• A new entry appears in the tool

Editable FBA and Referral fees

Inline editing in the table was extended:

• FBA fee and Referral fee cells can now be edited
• Updating these values immediately recalculates profit and removes missing-fee indicators

Bulk actions bar

The bulk actions bar has been refined to make working inside the table more predictable:

• New Reanalyze action added
• Item selection is preserved after actions
• The action bar stays visible until you clear the selection

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen in Personal Account
• Cost Settings in Price List Analyzer

Discover wholesale suppliers with AI and connect them to your workflow

We’ve introduced a new AI-powered tool for finding wholesale suppliers directly in your Seller Assistant account. AI Supplier Finder is fully integrated into your sourcing and supplier workflows.

How it works

Enter a brand name, choose a location and get a list of potential wholesale suppliers.

Each result includes:

• Company name and website
• Supplier type – Brand / Manufacturer, Authorized Distributor, Wholesaler, Alternative supplier
• Match confidence score – high, medium, low
• Contact details: phone, address, email
• Short description

Suppliers are prioritized from direct brands and manufacturers to authorized distributors and wholesalers.

Brand suggestions

AI Supplier Finder suggests brands automatically based on your recent activity in the extension. Up to three brands are suggested from the last products you interacted with. Suggestions update dynamically as you work.

From search to supplier profile

Each supplier result includes direct actions:

• Add Supplier – creates a new supplier profile with available data and opens it immediately
• Open Supplier – opens the existing supplier profile if it already exists

This lets you move from discovery to supplier management in one step.

Available across your workflow

Start supplier search by clicking the search icon next to the brand name from:

• Price List Analyzer
• Brand Analyzer
• Analyzed Products
• Seller Assistant extension:
  ​– Product pages
  ​– Search pages (Quick View)
  ​– Storefront view: product cards, and sold brands

In all cases, the brand is prefilled and the search starts automatically.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• AI Supplier Finder in Seller Assistant
• What is Suppliers module in Seller Assistant
• How to Manage Supplier Profiles in Seller Assistant