News & Updates | Seller Assistant
Feature update
Centralized Supplier Profiles
Shared by Oleg
• November 25, 2025
Store supplier settings once and use them automatically across your workflow
Supplier Profiles introduce a clear, structured way to manage supplier-specific settings and apply them directly across sourcing and purchasing. All essential details now live in one place and flow into Purchase Orders automatically.
Profile structure
Each supplier profile contains five organized sections, making it easier to understand and update supplier details:
- Account Settings – responsible user, associated warehouse, and full supplier lifecycle status.
- Contact Information – website, address, phone, email, and contact name, with validation to prevent duplicate websites.
- Business Information – supplier type, supported payment method, payment terms, and currency.
- Supply Terms – Minimum Order Value, Free Shipping Order Value, average lead time, and the "Sold in Cases" option.
- Note – a freeform section for internal comments.
How it improves Purchase Orders
- Supplier rules now apply automatically when you build Purchase Orders.
- You'll see clear indicators for MOV and Free Shipping progress, helping you validate orders faster and avoid missing supplier requirements.
- Subtotal and thresholds update instantly as you adjust quantities.
Creating an order is also simpler – the Supplier Profile either opens your existing draft or starts a new PO right away.
Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.
Related
Update
Brand Analyzer Without Amazon Account
Shared by Oleg
• November 19, 2025
Access and use the tool in your Seller Assistant account – no Amazon connection required
Brand Analyzer can now be used without linking an Amazon account. You can access it in your Seller Assistant workspace and start analyzing brands right away.
The tool helps you quickly evaluate whether a brand meets your revenue goals and other selling criteria with key metrics like estimated revenue, product count, Buy Box share, competition levels, and more.
Removing the Amazon account requirement makes brand research easier and available to every user from the start.
Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.
Related
Feature update
New API Requests in Make Integration
Shared by Oleg
• November 06, 2025
Automate Seller Assistant workflows in Make with new FBA Inbound Shipments and Keepa data requests
We’ve expanded the Make integration with the API requests, giving you more flexibility when building automations and connecting Seller Assistant with your other tools.
New available API Requests:
1. FBA Inbound Shipments:
- List inbound plans
- Get inbound plan
- List plan shipments
- Get shipment
- List shipment items
- Get shipment fees
2. Keepa:
- Get Keepa product
- Search Keepa products
You can review all supported parameters and examples in the Seller Assistant API documentation.
Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.
Related
Feature update
Queues, Early Access, More ASINs, Expanded Columns, FBA/FBM Views, and Purchase Order Improvements
Shared by Oleg
• November 03, 2025
Upload new price lists while a previous one is still processing, start reviewing results early, explore more ASINs, and manage data with improved columns, views, and order management
We’ve released major updates that make Price List Analyzer faster, clearer, and more powerful for analyzing supplier data and preparing purchase decisions
File Queues
Upload the next price list even while another is still processing. Each file goes into a queue and starts automatically once the previous one finishes. If you hit your ASIN limit, processing pauses with a displayed status. After you upgrade or add identifiers, it resumes automatically.
Early Access
You no longer need to wait until a price list is fully analyzed. As soon as the first products are ready, you can open the list, review matched items, apply filters, and track live progress. This allows you to start working with data right away and refresh the view anytime to see new processed rows.
More ASINs per Identifier
The Price List Analyzer now matches all possible ASINs connected to each identifier. That means significantly more results per file, better coverage across variations, and a higher chance of uncovering profitable products from the same supplier data.
Expanded Columns & Views
- The table now includes all FBM-specific columns that were previously visible only in exported reports, such as Total FBM Fees, Shipping, Prep, Hazmat, Oversize costs, and more.
- The Size column is now split into detailed metric and imperial fields so you fully control what you export.
- New FBA and FBM preset views keep only the columns relevant to each fulfillment model for quicker comparison.
Email Notifications
Clearer success, failure, and limit-reached emails with quick links to your processed price lists or subscription settings.
Add to Purchase Orders
When adding products from Price List Analyzer to Purchase Orders, you can now set quantities and review product details before confirming.
We hope these improvements make analyzing and managing your price lists faster, smoother, and more flexible. As always, we appreciate your feedback!
Related
Update
Brand Analyzer Is Available Again
Shared by Oleg
• October 30, 2025
Explore brand data, competition and sales potential – now back in Seller Assistant
Brand Analyzer tool is back and ready for action. After a temporary pause, it now helps you evaluate brands and their product portfolios with detailed Amazon data.
With Brand Analyzer you can:
- Evaluate a brand’s range with metrics like product count, estimated revenue, Buy Box share and seller competition.
- Identify top-performing ASINs within each brand and spot promising sourcing opportunities.
- Simplify your brand research workflow by generating reports and diving into key metrics in seconds.
Related
Feature update
Keepa Chart Integration
Shared by Oleg
• October 09, 2025
View product history directly in Price List Analyzer with interactive Keepa charts
Keepa charts are now built into the Price List Analyzer table, allowing you to track product history without switching workspaces.
Click the chart icon next to an ASIN to open an interactive Keepa view. You can:
- Toggle data lines to focus on what matters – Amazon, FBA/FBM prices, Best Sales Rank, Buy Box price, Offers, and Reviews
- Adjust the time range from 1 day to the full available history, or select a custom period by dragging the mouse over the chart
- Hover over the chart to see precise values for selected dates
- Download the chart in .png format for reports or sharing
We hope this update helps you analyze historical product data faster and more conveniently. Your feedback is always welcome!
Related
Feature update
New Selling Price Options, Inline Recalculations, and Shared Notes
Shared by Oleg
• September 17, 2025
Control how your profit is calculated, adjust values directly in the table, and keep notes for the entire team on each product
We’ve released updates to Price List Analyzer, giving you more control and flexibility over your price lists
Selling Price Calculation
Сhoose whether profit is calculated using the Current Buy Box or its 30/90/180-day average. More stable data, fewer seasonal distortions.
Cost Settings
Change Selling Price Calculation Method, logistics, tax/VAT, or other cost parameters for the entire price list at once through the cost settings menu at any time while working with the price list.
Inline Editing & Recalculation
Adjust PQ, cost, fees, and more directly in the table. All related values and profit update instantly, and your changes are saved in exports. If needed, you can quickly revert edits back to original values.
Notes
Leave Notes on products, synced between Price List Analyzer and the Seller Assistant Extension. Perfect for team collaboration, reminders, and supplier tagging.
With these improvements, you can analyze price lists faster, apply corrections at any level, and stay aligned with your team.
We hope this update makes your sourcing easier and quicker. As always, we appreciate your feedback!
Related
New feature
Warehouse & Prep Center Management
Shared by Oleg
• August 17, 2025
Keep all your warehouses and prep centers organized across Seller Assistant
The new Warehouses module lets you:
- Maintain warehouse/prep center data: name, website, address, contacts, statuses, and primary warehouse assignment
- Manage one primary warehouse per account ("My Warehouse" created by default)
- Reassign warehouses manually, search and sort easily, handle duplicates
Where It’s Used
- Suppliers – link warehouses for consistent ship-to addresses
- Purchase Orders – auto-fill ship-to address
- (Future) Extension integration
Benefits
- Keep all warehouse info in one place
- Avoid shipping mistakes with default ship-to
- Reduce repetitive entry across tools
- Quickly update addresses
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!
Related
New feature
Supplier Management – organize and streamline your vendor data
Shared by Oleg
• August 16, 2025
Centralize supplier data and reuse it seamlessly across Seller Assistant tools
The new Suppliers module lets you:
- Maintain supplier data: name, website, contacts, warehouses, responsible team member, currency, and statuses
- Link to warehouses, assign responsible users
- Search and sort by key fields, handle duplicates, and keep linked data intact
Where It’s Used
- Price List Analyzer – select suppliers when uploading lists
- Purchase Orders – auto-fill supplier data into POs
- (Future) Extension integration
Benefits
- Enter supplier info once, use everywhere
- Reduce repetitive entry and mistakes
- Keep all supplier data in one place
- Focus on approved, buy-ready vendors
Stay tuned – upcoming update will cover new features in the Warehouses module
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!
Related
New feature
Purchase Orders workspace – all procurement in one place
Shared by Oleg
• August 15, 2025
Easily create, track, and manage all your orders in a single workspace
With the new Purchase Orders workspace, you can:
- Build POs from scratch, Price List Analyzer, or saved products
- Status-based editing: Draft, Sent, Completed, Canceled
- Team-wide access – all members can create, edit, duplicate, delete, and export
- Smart product adding with search by ASIN, UPC/EAN, title, or brand
- Calculate costs, totals, taxes, and shipping
- Integrated Supplier & Warehouse information for accurate POs
- Prevent duplicates and auto-update existing items
- Export-ready formats (XLSX, PDF) including supplier, buyer info, line items, and cost summary
Stay tuned – upcoming updates will cover new features in the Suppliers and Warehouses modules.
We hope this update makes your sourcing easier and quicker. We appreciate your feedback!