News & Updates | Seller Assistant
Feature update
Smarter Profit Metrics and Workflow Improvements
Shared by Oleg
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Max COG in price lists, default view, Generic Brand filtering, and automatic COG sync to the extension
We've made updates that make Price List Analyzer easier and clearer for checking profitability and handling product data.
BEP & Max COG
Breakeven Price (BEP) and Max COG now use the same calculation logic in both the Price List Analyzer and the extension:
- BEP represents the selling price at which profit becomes zero after all fees, taxes, logistics
- Max COG shows the highest cost of goods at which profit stays at zero after all fees, taxes, logistics
Both values now appear directly in PLA table, with the new columns added.
Default View
Any Table View can now be marked and saved as the Default View. PLA also remembers the last opened view and restores it when a price list is reopened.
Alerts & Flags
Generic Brand Alert is now available in Price List Analyzer and can be filtered – helping remove risky, unreliable brands from results.
Price List COG Sync in Extension
When navigating from Price List Analyzer to Amazon, your COG value is automatically transferred to the Seller Assistant extension and used in all calculations.
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