Feature update

Smarter Profit Metrics and Workflow Improvements

Shared by Oleg • December 03, 2025

Max COG in price lists, default view, Generic Brand filtering, and automatic COG sync to the extension

We've made updates that make Price List Analyzer easier and clearer for checking profitability and handling product data.

BEP & Max COG

Breakeven Price (BEP) and Max COG now use the same calculation logic in both the Price List Analyzer and the extension:

BEP represents the selling price at which profit becomes zero after all fees, taxes, logistics
Max COG shows the highest cost of goods at which profit stays at zero after all fees, taxes, logistics

Both values now appear directly in PLA table, with the new columns added.

Default View

Any Table View can now be marked and saved as the Default View. PLA also remembers the last opened view and restores it when a price list is reopened.

Alerts & Flags

Generic Brand Alert is now available in Price List Analyzer and can be filtered – helping remove risky, unreliable brands from results.

Price List COG Sync in Extension

When navigating from Price List Analyzer to Amazon, your COG value is automatically transferred to the Seller Assistant extension and used in all calculations.

Open Price List Analyzer