News & Updates | Seller Assistant
New feature

AI Supplier Finder Tool in Seller Assistant

Oleg avatar
Shared by Oleg • January 22, 2026

Discover wholesale suppliers with AI and connect them to your workflow

We’ve introduced a new AI-powered tool for finding wholesale suppliers directly in your Seller Assistant account. AI Supplier Finder is fully integrated into your sourcing and supplier workflows.

How it works

Enter a brand name, choose a location and get a list of potential wholesale suppliers.

Each result includes:

  • Company name and website
  • Supplier type – Brand / Manufacturer, Authorized Distributor, Wholesaler, Alternative supplier
  • Match confidence score – high, medium, low
  • Contact details: phone, address, email
  • Short description

Suppliers are prioritized from direct brands and manufacturers to authorized distributors and wholesalers.


Brand suggestions

AI Supplier Finder suggests brands automatically based on your recent activity in the extension. Up to three brands are suggested from the last products you interacted with. Suggestions update dynamically as you work.


From search to supplier profile

Each supplier result includes direct actions:

  • Add Supplier – creates a new supplier profile with available data and opens it immediately
  • Open Supplier – opens the existing supplier profile if it already exists

This lets you move from discovery to supplier management in one step.

Available across your workflow

Start supplier search by clicking the search icon next to the brand name from:

In all cases, the brand is prefilled and the search starts automatically.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


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