News & Updates | Seller Assistant
Brand Analyzer can now be used without linking an Amazon account. You can access it in your Seller Assistant workspace and start analyzing brands right away.
The tool helps you quickly evaluate whether a brand meets your revenue goals and other selling criteria with key metrics like estimated revenue, product count, Buy Box share, competition levels, and more.

Removing the Amazon account requirement makes brand research easier and available to every user from the start.
Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.