A centralized overview of your activity and system connections

We've introduced a Main Dashboard, added Mini Dashboards inside key tools, and launched an Integration Hub. These updates give you clearer visibility into your activity and faster access to essential actions and integrations.

Main Dashboard

The new Dashboard is now the central starting point in your Seller Assistant account. The Dashboard helps you quickly understand your current sourcing and analysis status and jump to the right tool.

1. Onboarding Widget

• Displays setup progress
• Highlights the current required step with a clear action button
• Marks completed steps

2. Today's Focus

Status cards reflect your current activity and link directly to related tools:

• Product Research
• Price Lists
• Leads
• Purchase Orders

3. Quick Actions

The Dashboard provides direct access to commonly used tools:

• Price List Analyzer
• Suppliers
• AI Supplier Finder
• Brand Analyzer
• Bulk Restriction Checker

Additional actions are available in the More menu.

Dashboards in Tools

Mini Dashboards have been added to Price List Analyzer and Purchase Orders. Each page now includes structured metric cards:

• Price List Analyzer – overview of price lists, products, and leads
• Purchase Orders – summary information and order-related metrics

This makes each tool more informative, helping you understand the current state.

Integration Hub

A new Integrations section is now available in your Seller Assistant account. It centralizes all system connections in one place. Available integrations include:

• Amazon Seller Central
• Google Sheets
• API
• Zapier
• Make
• Airtable
• n8n (coming soon)

The Integration Hub simplifies configuration, automation setup, and data synchronization across external systems.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Dashboard in Seller Assistant
• Integrations in Seller Assistant

Open analysis tools from the extension directly in your Seller Assistant account

We’ve added new action buttons in the Seller Assistant extension that let you open Brand Analyzer and Seller Spy straight from Amazon pages.

These buttons create a bridge between sourcing in the extension and deeper analysis in the Seller Assistant account, without breaking your workflow.

Brand Analyzer button

The "Analyze this brand" button is now shown next to the brand name in the extension on:

• Amazon product pages
• Search pages (Quick View)
• Storefront view: product cards and sold brands

Clicking the button opens Brand Analyzer in your Seller Assistant account. The brand name is prefilled automatically, and the marketplace is selected based on the current context, so you can start analysis immediately without manual input.

Seller Spy button

The "Track this seller" button is now available next to the seller name on Amazon product pages (except when the seller is Amazon).

Clicking the button opens Seller Spy in your Seller Assistant account with the seller link prefilled. This makes it easy to move from a product or offer directly into seller-level analysis while reviewing listings.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Seller Assistant on Amazon Product Page
• What is Brand Analyzer in Seller Assistant
• What is Seller Spy in Seller Assistant

Reanalyze products, edit missing fees, and use an updated bulk actions bar

This update improves how you work with processed price lists by adding reanalysis options, extending inline editing, and refining bulk actions behavior.

Reanalyze price lists and selected products

You can now refresh product data from Price List Analyzer without reuploading and remapping files.

Reanalyze an entire price list:

• Open the actions menu for a processed price list
• Click Reanalyze in the additional actions
• The system creates a new processed entry for the full price list.

Reanalyze selected products:

• Select one or more products in a processed price list
• Click Reanalyze in the bulk actions bar
• Selected items are reprocessed as a new batch
• A new entry appears in the tool

Editable FBA and Referral fees

Inline editing in the table was extended:

• FBA fee and Referral fee cells can now be edited
• Updating these values immediately recalculates profit and removes missing-fee indicators

Bulk actions bar

The bulk actions bar has been refined to make working inside the table more predictable:

• New Reanalyze action added
• Item selection is preserved after actions
• The action bar stays visible until you clear the selection

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen in Personal Account
• Cost Settings in Price List Analyzer

Discover wholesale suppliers with AI and connect them to your workflow

We’ve introduced a new AI-powered tool for finding wholesale suppliers directly in your Seller Assistant account. AI Supplier Finder is fully integrated into your sourcing and supplier workflows.

How it works

Enter a brand name, choose a location and get a list of potential wholesale suppliers.

Each result includes:

• Company name and website
• Supplier type – Brand / Manufacturer, Authorized Distributor, Wholesaler, Alternative supplier
• Match confidence score – high, medium, low
• Contact details: phone, address, email
• Short description

Suppliers are prioritized from direct brands and manufacturers to authorized distributors and wholesalers.

Brand suggestions

AI Supplier Finder suggests brands automatically based on your recent activity in the extension. Up to three brands are suggested from the last products you interacted with. Suggestions update dynamically as you work.

From search to supplier profile

Each supplier result includes direct actions:

• Add Supplier – creates a new supplier profile with available data and opens it immediately
• Open Supplier – opens the existing supplier profile if it already exists

This lets you move from discovery to supplier management in one step.

Available across your workflow

Start supplier search by clicking the search icon next to the brand name from:

• Price List Analyzer
• Brand Analyzer
• Analyzed Products
• Seller Assistant extension:
  ​– Product pages
  ​– Search pages (Quick View)
  ​– Storefront view: product cards, and sold brands

In all cases, the brand is prefilled and the search starts automatically.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• AI Supplier Finder in Seller Assistant
• What is Suppliers module in Seller Assistant
• How to Manage Supplier Profiles in Seller Assistant

A new structure with the tabs for supplier activity, purchase orders, and price lists

Supplier Profiles have been expanded to give you a clearer, more connected view of supplier activity. You can see related data directly inside the profile – making it easier to manage sourcing and purchasing without jumping between tools.

Overview tab

The Overview tab combines supplier identity, status, and activity into a single starting point:

• Total unique Products and Brands (based on uploaded price lists)
• Purchase Orders grouped by status
• Total number of uploaded Price Lists inked to the supplier

Quick preview blocks show the most recent Price Lists and Purchase Orders.

From here, you can also upload a Price List and create or continue a Purchase Order if a draft already exists.

Purchase Orders tab

This tab lists all Purchase Orders related to the supplier, displayed using the standard PO layout.

All orders are fully accessible from this tab. When creating a new PO, the supplier and warehouse are pre-filled automatically, keeping the process consistent and fast.

Purchase Orders now also display clearer progress toward MOV and Free Shipping thresholds, including the remaining amount needed to reach the next requirement.

Price Lists tab

The Price Lists tab shows all Price Lists uploaded for the supplier, using the same layout as Price List Analyzer.

Clicking a price list opens it directly in the PLA table view. Uploading a new price list from this tab automatically assigns it to the supplier.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is Suppliers module in Seller Assistant?
• How to Manage Supplier Profiles in Seller Assistant
• What is Purchase Orders module in Seller Assistant?

A new tagging system for product organization and enhanced filters for more precise analysis

Price List Analyzer now helps you organize products more effectively. Tags are introduced as a new way to mark and group products, while existing filters were upgraded with clearer logic and more flexible behavior across price lists.

Tags

Tags are a new feature that lets you organize products directly in the Price List Analyzer table.

You can assign one or multiple tags to products, displayed as colored pills in the Tags column. Tags can be created, edited, or deleted by your team, and changes are applied automatically to all tagged products.

Tags support your workflow by letting you:

• Assign tags to single items or in bulk using table selection.
• Filter products based on assigned tags.
• Reuse the same tags across different price lists to keep sourcing decisions structured and easy to review.

List-based Filters

The following columns now support upgraded list-based filtering:

• Brand
• Category
• Size Tier
• Tags

Each filter uses a unified logic with four conditions: is, is not, is blank, and isn't blank. When is or isn't is selected, the filter shows a searchable list of values from the current price list, with multi-select and select-all support.

Filters are data-aware and reusable:

• Only values present in the active price list are shown in the UI.
• When a view is saved, its filter logic is preserved even if another price list doesn't contain those values.

Quick Access Filters were also updated to include Tags, making them easier to apply during analysis.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen in Personal Account
• How to Filter and Export Price List

Max COG in price lists, default view, Generic Brand filtering, and automatic COG sync to the extension

We've made updates that make Price List Analyzer easier and clearer for checking profitability and handling product data.

BEP & Max COG

Breakeven Price (BEP) and Max COG now use the same calculation logic in both the Price List Analyzer and the extension:

• BEP represents the selling price at which profit becomes zero after all fees, taxes, logistics
• Max COG shows the highest cost of goods at which profit stays at zero after all fees, taxes, logistics

Both values now appear directly in PLA table, with the new columns added.

Default View

Any Table View can now be marked and saved as the Default View. PLA also remembers the last opened view and restores it when a price list is reopened.

Alerts & Flags

Generic Brand Alert is now available in Price List Analyzer and can be filtered – helping remove risky, unreliable brands from results.

Price List COG Sync in Extension

When navigating from Price List Analyzer to Amazon, your COG value is automatically transferred to the Seller Assistant extension and used in all calculations.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Price List Analyzer?
• Analyzed Price Lists Preview Screen in Personal Account
• Seller Assistant on Amazon Product Page

Store supplier settings once and use them automatically across your workflow

Supplier Profiles introduce a clear, structured way to manage supplier-specific settings and apply them directly across sourcing and purchasing. All essential details now live in one place and flow into Purchase Orders automatically.

Profile structure

Each supplier profile contains five organized sections, making it easier to understand and update supplier details:

• Account Settings – responsible user, associated warehouse, and full supplier lifecycle status.
• Contact Information – website, address, phone, email, and contact name, with validation to prevent duplicate websites.
• Business Information – supplier type, supported payment method, payment terms, and currency.
• Supply Terms – Minimum Order Value, Free Shipping Order Value, average lead time, and the "Sold in Cases" option.
• Note – a freeform section for internal comments.

How it improves Purchase Orders

• Supplier rules now apply automatically when you build Purchase Orders.
• You'll see clear indicators for MOV and Free Shipping progress, helping you validate orders faster and avoid missing supplier requirements.
• Subtotal and thresholds update instantly as you adjust quantities.

Creating an order is also simpler – the Supplier Profile either opens your existing draft or starts a new PO right away.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is Suppliers module in Seller Assistant?
• How to Manage Supplier Profiles in Seller Assistant
• What is Purchase Orders module in Seller Assistant?

Access and use the tool in your Seller Assistant account – no Amazon connection required

Brand Analyzer can now be used without linking an Amazon account. You can access it in your Seller Assistant workspace and start analyzing brands right away.

The tool helps you quickly evaluate whether a brand meets your revenue goals and other selling criteria with key metrics like estimated revenue, product count, Buy Box share, competition levels, and more.

Removing the Amazon account requirement makes brand research easier and available to every user from the start.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• What is Brand Analyzer in Seller Assistant?
• What is Seller Assistant?

Automate Seller Assistant workflows in Make with new FBA Inbound Shipments and Keepa data requests

We’ve expanded the Make integration with the API requests, giving you more flexibility when building automations and connecting Seller Assistant with your other tools.

New available API Requests:

1. FBA Inbound Shipments:

• List inbound plans
• Get inbound plan
• List plan shipments
• Get shipment
• List shipment items
• Get shipment fees

2. Keepa:

• Get Keepa product
• Search Keepa products

You can review all supported parameters and examples in the Seller Assistant API documentation.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.

Related

• Integration via Make
• API Access in Seller Assistant
• Seller Assistant API documentation