News & Updates | Seller Assistant
Feature update

Reanalysis and Table Editing in Price List Analyzer

Oleg avatar
Shared by Oleg • January 29, 2026

Reanalyze products, edit missing fees, and use an updated bulk actions bar

This update improves how you work with processed price lists by adding reanalysis options, extending inline editing, and refining bulk actions behavior.

Reanalyze price lists and selected products

You can now refresh product data from Price List Analyzer without reuploading and remapping files.

Reanalyze an entire price list:

  • Open the actions menu for a processed price list
  • Click Reanalyze in the additional actions
  • The system creates a new processed entry for the full price list.

Reanalyze selected products:

  • Select one or more products in a processed price list
  • Click Reanalyze in the bulk actions bar
  • Selected items are reprocessed as a new batch
  • A new entry appears in the tool

Editable FBA and Referral fees

Inline editing in the table was extended:

  • FBA fee and Referral fee cells can now be edited
  • Updating these values immediately recalculates profit and removes missing-fee indicators

Bulk actions bar

The bulk actions bar has been refined to make working inside the table more predictable:

  • New Reanalyze action added
  • Item selection is preserved after actions
  • The action bar stays visible until you clear the selection

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.


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New feature

AI Supplier Finder Tool in Seller Assistant

Oleg avatar
Shared by Oleg • January 22, 2026

Discover wholesale suppliers with AI and connect them to your workflow

We’ve introduced a new AI-powered tool for finding wholesale suppliers directly in your Seller Assistant account. AI Supplier Finder is fully integrated into your sourcing and supplier workflows.

How it works

Enter a brand name, choose a location and get a list of potential wholesale suppliers.

Each result includes:

  • Company name and website
  • Supplier type – Brand / Manufacturer, Authorized Distributor, Wholesaler, Alternative supplier
  • Match confidence score – high, medium, low
  • Contact details: phone, address, email
  • Short description

Suppliers are prioritized from direct brands and manufacturers to authorized distributors and wholesalers.


Brand suggestions

AI Supplier Finder suggests brands automatically based on your recent activity in the extension. Up to three brands are suggested from the last products you interacted with. Suggestions update dynamically as you work.


From search to supplier profile

Each supplier result includes direct actions:

  • Add Supplier – creates a new supplier profile with available data and opens it immediately
  • Open Supplier – opens the existing supplier profile if it already exists

This lets you move from discovery to supplier management in one step.

Available across your workflow

Start supplier search by clicking the search icon next to the brand name from:

In all cases, the brand is prefilled and the search starts automatically.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


Related

Feature update

Expanded Supplier Profiles

Oleg avatar
Shared by Oleg • January 15, 2026

A new structure with the tabs for supplier activity, purchase orders, and price lists

Supplier Profiles have been expanded to give you a clearer, more connected view of supplier activity. You can see related data directly inside the profile – making it easier to manage sourcing and purchasing without jumping between tools.

Overview tab

The Overview tab combines supplier identity, status, and activity into a single starting point:

  • Total unique Products and Brands (based on uploaded price lists)
  • Purchase Orders grouped by status
  • Total number of uploaded Price Lists inked to the supplier

Quick preview blocks show the most recent Price Lists and Purchase Orders.

From here, you can also upload a Price List and create or continue a Purchase Order if a draft already exists.

Purchase Orders tab

This tab lists all Purchase Orders related to the supplier, displayed using the standard PO layout.

All orders are fully accessible from this tab. When creating a new PO, the supplier and warehouse are pre-filled automatically, keeping the process consistent and fast.

Purchase Orders now also display clearer progress toward MOV and Free Shipping thresholds, including the remaining amount needed to reach the next requirement.

Price Lists tab

The Price Lists tab shows all Price Lists uploaded for the supplier, using the same layout as Price List Analyzer.

Clicking a price list opens it directly in the PLA table view. Uploading a new price list from this tab automatically assigns it to the supplier.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


Related

Feature update
New feature

Tags and Smarter Filtering

Oleg avatar
Shared by Oleg • December 17, 2025

A new tagging system for product organization and enhanced filters for more precise analysis

Price List Analyzer now helps you organize products more effectively. Tags are introduced as a new way to mark and group products, while existing filters were upgraded with clearer logic and more flexible behavior across price lists.

Tags

Tags are a new feature that lets you organize products directly in the Price List Analyzer table.

You can assign one or multiple tags to products, displayed as colored pills in the Tags column. Tags can be created, edited, or deleted by your team, and changes are applied automatically to all tagged products.

Tags support your workflow by letting you:

  • Assign tags to single items or in bulk using table selection.
  • Filter products based on assigned tags.
  • Reuse the same tags across different price lists to keep sourcing decisions structured and easy to review.

List-based Filters

The following columns now support upgraded list-based filtering:

  • Brand
  • Category
  • Size Tier
  • Tags

Each filter uses a unified logic with four conditions: is, is not, is blank, and isn't blank. When is or isn't is selected, the filter shows a searchable list of values from the current price list, with multi-select and select-all support.

Filters are data-aware and reusable:

  • Only values present in the active price list are shown in the UI.
  • When a view is saved, its filter logic is preserved even if another price list doesn't contain those values.

Quick Access Filters were also updated to include Tags, making them easier to apply during analysis.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.


Related

Feature update

Smarter Profit Metrics and Workflow Improvements

Oleg avatar
Shared by Oleg • December 03, 2025

Max COG in price lists, default view, Generic Brand filtering, and automatic COG sync to the extension

We've made updates that make Price List Analyzer easier and clearer for checking profitability and handling product data.

BEP & Max COG

Breakeven Price (BEP) and Max COG now use the same calculation logic in both the Price List Analyzer and the extension:

  • BEP represents the selling price at which profit becomes zero after all fees, taxes, logistics
  • Max COG shows the highest cost of goods at which profit stays at zero after all fees, taxes, logistics

Both values now appear directly in PLA table, with the new columns added.


Default View

Any Table View can now be marked and saved as the Default View. PLA also remembers the last opened view and restores it when a price list is reopened.


Alerts & Flags

Generic Brand Alert is now available in Price List Analyzer and can be filtered – helping remove risky, unreliable brands from results.

Price List COG Sync in Extension

When navigating from Price List Analyzer to Amazon, your COG value is automatically transferred to the Seller Assistant extension and used in all calculations.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.


Related

Feature update

Centralized Supplier Profiles

Oleg avatar
Shared by Oleg • November 25, 2025

Store supplier settings once and use them automatically across your workflow

Supplier Profiles introduce a clear, structured way to manage supplier-specific settings and apply them directly across sourcing and purchasing. All essential details now live in one place and flow into Purchase Orders automatically.

Profile structure

Each supplier profile contains five organized sections, making it easier to understand and update supplier details:

  • Account Settings – responsible user, associated warehouse, and full supplier lifecycle status.
  • Contact Information – website, address, phone, email, and contact name, with validation to prevent duplicate websites.
  • Business Information – supplier type, supported payment method, payment terms, and currency.
  • Supply Terms – Minimum Order Value, Free Shipping Order Value, average lead time, and the "Sold in Cases" option.
  • Note – a freeform section for internal comments.

How it improves Purchase Orders

  • Supplier rules now apply automatically when you build Purchase Orders.
  • You'll see clear indicators for MOV and Free Shipping progress, helping you validate orders faster and avoid missing supplier requirements.
  • Subtotal and thresholds update instantly as you adjust quantities.

Creating an order is also simpler – the Supplier Profile either opens your existing draft or starts a new PO right away.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


Related

Update

Brand Analyzer Without Amazon Account

Oleg avatar
Shared by Oleg • November 19, 2025

Access and use the tool in your Seller Assistant account – no Amazon connection required

Brand Analyzer can now be used without linking an Amazon account. You can access it in your Seller Assistant workspace and start analyzing brands right away.

The tool helps you quickly evaluate whether a brand meets your revenue goals and other selling criteria with key metrics like estimated revenue, product count, Buy Box share, competition levels, and more.

Removing the Amazon account requirement makes brand research easier and available to every user from the start.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


Related

Feature update

New API Requests in Make Integration

Oleg avatar
Shared by Oleg • November 06, 2025

Automate Seller Assistant workflows in Make with new FBA Inbound Shipments and Keepa data requests

We’ve expanded the Make integration with the API requests, giving you more flexibility when building automations and connecting Seller Assistant with your other tools.

New available API Requests:

1. FBA Inbound Shipments:

  • List inbound plans
  • Get inbound plan
  • List plan shipments
  • Get shipment
  • List shipment items
  • Get shipment fees

2. Keepa:

  • Get Keepa product
  • Search Keepa products

You can review all supported parameters and examples in the Seller Assistant API documentation.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what’s planned on our Roadmap page.


Related

Feature update

Queues, Early Access, More ASINs, Expanded Columns, FBA/FBM Views, and Purchase Order Improvements

Oleg avatar
Shared by Oleg • November 03, 2025

Upload new price lists while a previous one is still processing, start reviewing results early, explore more ASINs, and manage data with improved columns, views, and order management

We’ve released major updates that make Price List Analyzer faster, clearer, and more powerful for analyzing supplier data and preparing purchase decisions

File Queues

Upload the next price list even while another is still processing. Each file goes into a queue and starts automatically once the previous one finishes. If you hit your ASIN limit, processing pauses with a displayed status. After you upgrade or add identifiers, it resumes automatically.


Early Access

You no longer need to wait until a price list is fully analyzed. As soon as the first products are ready, you can open the list, review matched items, apply filters, and track live progress. This allows you to start working with data right away and refresh the view anytime to see new processed rows.

More ASINs per Identifier

The Price List Analyzer now matches all possible ASINs connected to each identifier. That means significantly more results per file, better coverage across variations, and a higher chance of uncovering profitable products from the same supplier data.


Expanded Columns & Views

  • The table now includes all FBM-specific columns that were previously visible only in exported reports, such as Total FBM Fees, Shipping, Prep, Hazmat, Oversize costs, and more.
  • The Size column is now split into detailed metric and imperial fields so you fully control what you export.
  • New FBA and FBM preset views keep only the columns relevant to each fulfillment model for quicker comparison.

Email Notifications

Clearer success, failure, and limit-reached emails with quick links to your processed price lists or subscription settings.


Add to Purchase Orders

When adding products from Price List Analyzer to Purchase Orders, you can now set quantities and review product details before confirming.

We hope these improvements make analyzing and managing your price lists faster, smoother, and more flexible. As always, we appreciate your feedback!


Related

Update

Brand Analyzer Is Available Again

Oleg avatar
Shared by Oleg • October 30, 2025

Explore brand data, competition and sales potential – now back in Seller Assistant

Brand Analyzer tool is back and ready for action. After a temporary pause, it now helps you evaluate brands and their product portfolios with detailed Amazon data.

With Brand Analyzer you can:

  • Evaluate a brand’s range with metrics like product count, estimated revenue, Buy Box share and seller competition.
  • Identify top-performing ASINs within each brand and spot promising sourcing opportunities.
  • Simplify your brand research workflow by generating reports and diving into key metrics in seconds.

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