News & Updates | Seller Assistant
News Center | Seller Assistant
Feature update
Digital Service Fee (DSF) Configuration, Calculation & Export
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We’re happy to announce full support for Amazon’s Digital Service Fee (DSF) within the Seller Assistant
Now profit estimates reflect Amazon’s actual fee structure more accurately, giving you greater clarity in your business decisions.
Flexible DSF Application
Set your DSF rate directly in Extension Settings. Digital Service Fee settings only appear for marketplaces where Amazon applies the fee.
Choose how the DSF is calculated:
- Selling on Amazon fees only (Referral + Variable Closing)
- Selling on Amazon fees + FBA fees
DSF calculation adapts based on the selected fulfillment method:
- FBM: applied only to Selling on Amazon fees.
- FBA: includes Selling on Amazon fees, plus the FBA fee (if configured).
DSF Fee Breakdown
Gain full transparency with a detailed breakdown, clearly shown in both Product Page View and Side Panel View:
- Total DSF amount
- Individual Fee Breakdown: clearly showing DSF for Referral, FBA, and Variable Closing fees.
DSF Data Export
We’ve updated the Google Sheets export configuration to support DSF-related data columns:
- Digital Service Fee (FBM)
- Digital Service Fee (FBA)
- Digital Service Fee incl. FBA Fee
We hope these improvements streamline your sourcing and analysis, helping you make smarter, data-driven decisions. As always, we appreciate your feedback!
Related
Feature update
Improved File Processing & Extension Header Redesign
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Discover recent enhancements in Price List Analyzer and Seller Assistant extension
Simplify your workflow with transparent price list processing statuses and an updated extension interface, designed to enhance product research and analysis.
Improved File Processing Status Flow
We’ve refined how file processing statuses are displayed to reduce friction and give you more insight into each step. Two new statuses have been introduced:
- Processing file
Indicates that the initial identifier matching is complete, and we’re now fetching additional data for your analysis.
- Retry
Appears if something goes wrong during processing. Simply click Retry to reprocess the file without needing to reupload
Extension Header Redesign
We’ve replaced text-based buttons with simpler, icon-based controls to minimize clutter and provide faster access to essential tools.
Tapping the “⋯ (More)” icon lets you quickly navigate to:
- Product Description
- Keepa (opens the Keepa website)
- Trademark & Hazmat checks
- Personal Account
- What’s New
- Help Center
- Extension Settings
- Leave Feedback
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!
Related
Feature update
Enhanced Identifier Processing & Insights into Offers
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Gain fast insights into profitable deals and the competitive scene
We’re excited to share major improvements to the Price List Analyzer, designed to streamline your sourcing efforts and provide a clearer picture of the competitive landscape.
What's New
- Offers Insights
We know how important competition data is for making informed sourcing decisions. That’s why we’ve added:
→ Total Offers
→ FBA Offers
→ FBM Offers
→ Min FBA Price
→ Min FBM Price
- ASINs Processing
You can now upload price lists containing ASINs—either standalone or mixed with other identifiers—for seamless analysis.
Note: We currently don’t process GTIN-8 and can’t handle digits-based ASINs (e.g., books).
- Automatic Zero Restoration
We’ve eliminated the errors caused by Excel’s formatting quirks. Missing leading zeros are automatically restored, ensuring all identifiers are recognized accurately.
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!
Related
Feature update
Enhanced Price List Export & Advanced Filtering
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Quickly identify and export profitable deals
We're excited to introduce major updates to the Price List Export feature: filtering, streamlined exports, and improved sorting.
What’s New?
- Expanded Filtering
Refine your product analysis with new filters for category, brand, alerts, listing restrictions, price, and sales data. Analyze profitability with separate filters for FBA and FBM fulfillment models.
- Filtered Exports
Export only the filtered products instead of the entire list. The exported file retains your table setup, including enabled columns and custom column order.
- Improved Sorting
Price lists now default to sorting by FBA Profit (highest to lowest), making it easier to identify profitable products. You can adjust sorting preferences, and the system will remember the last selected order for future sessions.
We hope these enhancements streamline your sourcing and product analysis. As always, we appreciate your feedback!
Related
New feature
Detailed Calculations Now in the Side Panel
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Easily calculate profitability wherever you work!
We're thrilled to introduce our new Profit Calculator in the Side Panel! Adjust costs, taxes, and fees directly in the side panel—no need to leave your workflow.
What's New
- Sync Across Views
Any changes made in the side panel (e.g., adjusting price, COG, taxes, or fees) are automatically reflected on the product page view and vice versa.
- Profit Breakdown
Expand sections to see detailed calculations for:
- Profit (FBA & FBM)
- Total Fees
- ROI and Margin breakdown
Switch between FBA and FBM calculations to compare fulfillment fees and profitability.
- Price Adjustments
Quickly modify selling prices manually or using preset price references. The system automatically updates profit calculations accordingly.
- Buy Box Price
- 90-day Average Buy Box Price
- Minimum FBA / FBM Prices
- 3PL & Inbound Placement Fee Adjustments
Manually input Third-party logistics (3PL) fees (Shipping & Prep costs) or adjust Inbound placement fees. The system updates profit, ROI, and margin calculations accordingly.
Effortlessly analyze product metrics while navigating Amazon or browsing other websites. As always, we appreciate your feedback—happy analyzing!
Related
Feature update
Price List Analyzer: More Historical Data
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Discover historical trends with Price List Analyzer’s new data
We're happy to introduce additional data in both the UI table and downloadable reports:
- Average BSR (30, 90, 180 Days)
Gauge demand consistency or spot seasonal trends to avoid slow-moving inventory.
- Sales Rank Drops (30, 90, 180 Days)
Understand sales velocity and identify high-demand products with frequent rank changes.
- Average Buy Box Price (30, 90, 180 Days)
Compare historical prices to current Buy Box prices to spot seasonal shifts or dynamic repricing trends.
- Price Dynamics (% Change)
Instantly track how current prices compare to 90-day Buy Box averages.
- Amazon in Buy Box & Buy Box Share (30, 90, 180 Days)
Assess Amazon’s dominance in the Buy Box to guide your sourcing strategy.
- Ratings & Reviews
Quickly evaluate customer trust and a product’s sales potential.
Availability Reminder: This data is only available for marketplaces supported by Keepa.
We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!
Related
Feature update
Your Personalized Journey with Seller Assistant
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Explore the tools tailored for your workflow
We’ve revamped the Get Started page to offer a smoother and more personalized experience tailored to your business needs.
What’s New
- Tailored Recommendations
The updated page prioritizes tools and features based on your workflow, making it easier to focus on what matters most for your business.
- Actionable Insights
Every step includes clear descriptions, short videos, and direct links to the Help Center, giving you all the resources you need to get started with confidence.
- Full Toolset at Your Fingertips
Explore everything we offer to uncover new opportunities and maximize your workflow.
- Effortless Navigation
Revisit the page anytime to jump directly to your most-used tools, resources, or articles—even if you’ve already completed all the steps.
Start exploring new Get Started page today and unlock the full potential of Seller Assistant!
Related
Improvement
Extension Enhancements for a More Seamless Workflow
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We’re happy to introduce the latest updates to Seller Assistant extension
- Faster Storefront Product Loading
The Storefront Widget now loads products faster, helping you work more efficiently.
- More Details in the Side Panel
We’ve added a size breakdown tooltip to the side panel, giving you even more detailed insights
- Improved Trademark Checking
Trademark checks will now happen via WIPO (World Intellectual Property Organization), that covers 67,510,765 records from 83 sources.
As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Improvement
Streamlined Navigation for a Smoother Workflow
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Navigate to the tools you use most faster and easier!
We’re excited to share improvements to Seller Assistant that help keep the tools you use most within easy reach.
What’s New
Quick Access to Your Tools
New buttons in the side panel make it simple to navigate:
- Personal Account Button to see analyzed products, analyze price lists, bulk check restrictions, evaluate brands and track competition in just one click.
- News Button to keep you informed of the latest Seller Assistant updates.
Improved Menu Organization
We’ve reorganized the menu to prioritize your workflow:
- Tools in the Personal Area, such as Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and Brand Analyzer, are now grouped together and moved to the top.
- Browser Extensions are separated for better clarity.
These changes are designed to save you time and keep the tools you use most within easy reach. As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!
Related
Feature update
Price List Analyzer: Product Restrictions
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We’re happy to introduce more updates to Price List Analyzer
Now, you can instantly verify your eligibility to sell products directly in the interface table and the exported file.
In the Price List Analyzer interface
You'll see a column titled "Restrictions to Sell." Use the column header to sort products by their eligibility status, making it easy to prioritize which items to review or act on.
- Green Open Lock: You’re eligible to sell the product.
- Red Closed Lock: Approval is required. The lock is clickable, redirecting you to Amazon’s approval request page.
- Red Closed Lock with Exclamation Mark: You’re not eligible to sell the product.
In the Export File
Eligibility statuses can be found in the "Listing Restrictions" column.
- Displayed as Allowed to Sell, Approval Required, or Not Eligible.
- For products requiring approval, a direct link to request approval is included in the adjacent column for quick access.
We hope, that these enhancements will optimize your sourcing and product analysis workflows. As always, we appreciate your feedback—happy analyzing!
Want to make an impact? 👇
Join the Beta Program
Join our beta testing program and get bonuses and access to premium features in exchange for your valuable feedback.
Fill out this form to get started!