Automate Amazon pricing with Repricer

React to Buy Box changes while keeping your pricing and profit limits under control

Repricer is a new Seller Assistant tool that automatically adjusts Amazon prices based on your strategies, market conditions, landed costs, and price limits.

Set up pricing strategies

Start with built-in strategies such as:

• Follow Buy Box
• Smart FBA
• Protect Profit
• Target 25% ROI
• Raise when unopposed, or create your own.

Strategies combine a default pricing action with prioritized conditions. Conditions can include Amazon selling, Buy Box ownership, competitor count, stock, time of day, and day of week.

Protect each SKU's profit

Profit protection uses each SKU's landed cost to calculate its price floor. You can choose:

• Target profit – set the profit you want per unit.
• Minimum ROI – define the minimum return you accept.
• Minimum margin – set your required margin.
• Break-even – use $0 target profit as the floor.

You can also set manual minimum and maximum prices for each SKU. If costs change, the cost-based minimum updates automatically.

Monitor what Repricer does

The Products view brings the key pricing data together, including Buy Box status, competitors, prices, landed cost, profit, strategies, limits, and repricing status.

You can track pricing over time:

• Price history shows your price, Buy Box, and effective limits together.
• History records every price evaluation and its outcome.
• Issues highlights products that need attention.

Connect your Amazon account. Set your strategy and limits. Then turn on repricing for the products you want to automate.

Your feedback drives what comes next.
Share feature suggestions, vote on existing ideas, and explore what's planned on our Roadmap page.

Related

• What is Repricer in Seller Assistant?
• Repricing Page in Repricer
• Strategies in Repricer